The question is not whether you are looking or not for sustainability in tourism; the right question is: Are you willing to learn about it? It seems that the first step is to convince yourself that you can do it. Everyone has so much to bring to the table; what you don´t know yet, you can learn, I am learning, and We are all learning.
When talking about sustainability in tourism, Who has the competence to help? The answer, of course, is you, all of us who love tourism.
It is not about being an expert and speaking out all the time, it is about giving a little bit of our time and talent.